Southeast MSP Rollup — Selective. 3 to 5 Companies Only.

A new kind of MSP platform — built to exit stronger, together.

Most MSP owners will leave significant money on the table when they sell — not because their business isn't valuable, but because they go to market alone, underprepared, and at the wrong time. There's a better way.

Combine with other founders, keep your equity, and exit as one. No private equity.

$1M+
Combined EBITDA target at entry
6–8x
Platform multiple, rising with scale
No PE
Founder-owned. You keep equity
2
Founding seats open
Why Most MSP Exits Underperform

Solo, you're priced like a commodity.
Combined, you're a platform.

The same business — same clients, same recurring revenue, same team — commands a completely different valuation depending on how it goes to market. Scale, preparation, and timing determine the outcome. Most owners get none of the three right.

01

The valuation gap

Solo MSPs under $1M EBITDA trade at 4–6x. Buyers know you have no leverage. The multiple you deserve requires scale you don't have alone.

02

The process problem

Selling a business while running it is exhausting. Most owners navigate due diligence, buyer negotiations, and legal complexity without a guide — and it shows in the outcome.

03

The timing trap

Owners wait too long, exit under pressure, or get approached when the business isn't ready. Buyers exploit urgency. Preparation and positioning take years — not months.

The Axis Standard rollup solves all three. Combined scale unlocks premium multiples. A structured integration path removes process risk. A 3-year runway means you exit on your terms — not under pressure.

The Math

Why $1M EBITDA changes everything.

This isn't about growing for growth's sake. It is about crossing the line where strategic buyers compete for you, and the multiple on your earnings steps up.

Under about $1M of EBITDA, MSPs sell in the 4 to 6x range. Cross $1M as a clean, combined platform and buyers move to 6 to 8x, climbing further with scale and recurring revenue. The same earnings are worth more inside a platform than as three separate shops, because the multiple rises with scale. Combining is what crosses that line.

0x 4x 8x 12x 16x 4–6x 6–8x 8–10x 11–14x Sub-scale Combined Grown Platform <$1M EBITDA ~$1M EBITDA $2–3M EBITDA $5M+ EBITDA EV / EBITDA multiple

EV/EBITDA multiple rising with combined EBITDA scale. Bands synthesize five independent 2024–2026 M&A sources. See the full source-by-source breakdown and citations →

Illustrative Exit at $1.2M Combined EBITDA
Combined EBITDA
$1.2M
Post Axis Standard uplift
Platform Multiple
6–9x
By recurring-revenue mix and buyer
Illustrative Sale
$7.2M–$10.8M
Combined enterprise value

Illustrative: a combined platform at $1.2M EBITDA, valued at 6 to 9x depending on recurring-revenue mix and buyer, is a $7.2M to $10.8M sale. Figures are market illustrations, not projections.

Where these multiples come from

The step-up you see above isn't our claim. It is the consensus across five independent M&A sources, shown source by source with the arbitrage math and full citations.

See the evidence →
No Outside Capital

No outside capital. You keep the premium.

Most MSP roll-ups are funded by private equity. When a fund puts up the money, it takes the majority of the equity, a preferred return, and a carry at the sale. The founders do the work, and most of the upside goes to the fund.

This platform is built without a fund. The founders combine their own companies, standardize together, and go to market as one. The premium the combined platform earns stays with the people who built it.

I lead the build, run the standardization, and drive the process to a sale. You keep your stake in the combined company. At exit, you are paid on what your business contributes.

The Founding Group

Two committed. Two seats left.

Two Southeast MSPs have committed as founding partners. Two seats remain for owners who fit the profile below. Partner names and numbers are not public. Specifics are shared under NDA after a first conversation, and your financials stay private the same way.

Founding Partner #1

Southeast corridor

Committed
Details under NDA
Founding Partner #2

Southeast corridor

Committed
Details under NDA
Seat #3 — Open

Your company here

Open
If you fit the profile below
Seat #4 — Open

Your company here

Open
If you fit the profile below
The Axis Standard™ — Installed in Every Company

One framework. Non-negotiable.
Applied uniformly across all participants.

This is not a loose affiliation. Every participant operates under the same governance framework, measured against the same benchmarks. That consistency is what makes the platform credible — and valuable — to a strategic buyer.

Delivery Stability

  • SLA compliance: 95%+
  • Tickets >7 days: under 10%
  • Reopen rate: under 7%

Labor Efficiency

  • Utilization target: 70%+
  • Effective bill rate benchmarking
  • Labor cost % of revenue

Margin Clarity

  • MRR growth tracking
  • AR aging: under 10% at 60d
  • Monthly variance reviews

Founder Independence

  • Client risk scoring
  • Documented processes
  • Leadership accountability
Is This a Fit?

Built for a very specific kind of MSP owner.

Not every MSP qualifies. The value of this platform depends entirely on the quality of the companies inside it. We are selective by design — and that selectivity is what makes this worth doing.

You might be a fit if…

Southeast MSP doing $1M–$5M in revenue

Thought about an exit but don't want a fire sale

Open to surrendering your brand for a stronger outcome

Want a real role in the combined company — not just a payout

Can commit to a structured 3-year integration path

Business runs on recurring managed services revenue

If most of these match, this conversation is worth 30 minutes of your time.

Not a fit if…

Purely project-based or break-fix revenue model

Unwilling to normalize operations under a shared standard

Looking for a quick exit with no ongoing role

Resistant to brand transition over time

Significant financial distress or no recurring base

Unable to commit to a 3-year integration timeline

3-Year Integration Roadmap

From independent to institutional.
A defined path — not a promise.

The three-year structure is deliberate. Year 1 builds the foundation. Year 2 consolidates the operating model. Year 3 creates the clean financial story a strategic buyer pays a premium to acquire.

Year 1 — Foundation

Governance & Alignment

  • Axis Standard installed across all entities
  • Contracts and service alignment
  • Single internal vision established
  • Local brands retained
  • EBITDA baseline documented
Year 2 — Consolidation

Integration & Brand

  • Brand integration begins
  • Tool stack consolidation
  • Deep operational alignment
  • Consolidated P&L reporting
  • Growth story building
Year 3 — Market Readiness

Unification & Exit

  • Full brand unification
  • 12-month TTM under single brand
  • Diligence readiness simulation
  • M&A advisor engaged
  • Strategic buyer outreach
Who Is Behind This
JC
Jared Coleman
Founder, JC Axis  ·  Creator of The Axis Standard™

14 years in MSP, IT consulting, and government technology. Former MSP CEO — bought, modernized, and sold an MSP after recognizing that the real opportunity was in assembling and positioning businesses for acquisition, not running day-to-day operations. Sales-first, business-first operator fluent in both the technical and financial language of this industry.

14 yrs
MSP, IT consulting & government technology
1 exit
Bought, modernized & sold an MSP firsthand
Axis™
Proprietary governance framework for MSPs
SE
Greenville SC · Atlanta GA · Knoxville TN

Why This Approach Works

I've done this before — as the seller.

I didn't read about MSP exits. I lived one. I know what buyers look for, what kills deals, and what commands a premium. That experience is built into every part of this platform.

The Axis Standard is the differentiator.

Most rollups are financial exercises. This one installs a real operating framework. The consistency and governance discipline across all companies is what makes the platform valuable — not just the combined EBITDA.

Southeast-focused. Intentionally small.

3 to 5 companies. That's it. A tighter group means tighter integration, a cleaner story, and a more defensible platform multiple. We're not trying to be the biggest rollup — we're trying to be the best one.

Ready to explore if this is the right fit?

All conversations start with a 30-minute call. No obligation. No pressure. Just an honest conversation about whether this makes sense for you.

Selective — 3 to 5 companies total. Southeast only.